PricewaterhouseCoopers (PwC) employees & IBX Vice President Honored for Commitment to Community Service

Lt. Colonels Banfield, Honorees: Marylin Canty; Ed Lovelidge, PwC;  Rev. Dr. Lorina Blake-Marshall, IBX; and Majors Ferreira.

The Salvation Army Greater Philadelphia gathered with hundreds of members of the community on May 19 to celebrate more than 150 years of global service to those in need, raise awareness of its local programs and services and to honor those dedicated to community service and the betterment of the City of Philadelphia.

Each year, The Salvation Army honors individuals and organizations who demonstrate exceptional altruism. This year’s honorees are:

DSC_9263PriceWaterhouseCoopers (PwC) received the “Doing The Most Good” award, named for the distinguished men, women or organizations whose direction and compassion reflect the Salvation Army’s mission.  PwC is a network of firms in 157 countries with services that include audit and assurance, tax and consulting, employs 1900 people in the Philadelphia metro market. It is committed to supporting a culture where its staff are connected, engaged and inspired by the opportunities around them – whether it’s creating value for clients; the ability to make a difference in the Philadelphia community, or the chance to continually develop personally and professionally. PwC has been an avid supporter of The Salvation Army Greater Philadelphia in multiple capacities, including organizing a Day of Service in September 2016, when 500 employees volunteered time and talents at Salvation Army sites across the city. Ed Lovelidge, PwC Managing Partner, will accept the award on behalf of the organization.

DSC_9535Rev. Dr. Lorina Marshall-Blake received The Salvation Army’s “Others” Award presented for her extraordinary spirit of service to “others,” and exceptional service in the community.  Marshall-Blake is Vice President of Community Affairs for Independence Blue Cross and President of the Independence Blue Cross Foundation. She has 35 years of experience in corporate management, public relations, and communications. She was selected to receive this award because of her strong commitment to the community, through her affiliation with more than 30 professional and civic organizations. Among these are the United Negro College Fund, Greater Philadelphia Chamber of Commerce, Blue Cross Blue Shield Association, Federal Affairs Committee, Urban Affairs Coalition and the Governor’s Patient Safety Authority. Additionally, Marshall-Blake successfully led a Divisional Women’s Auxilary for 8 years with the express purpose of fundraising for The Salvation Army.

“The Salvation Army Greater Philadelphia’s annual luncheon is a celebration of hope for the thousands of lives we impact every year. It is also an opportunity to thank the community for its generosity, which allows us to continue to ‘Do the Most Good’ in Greater Philadelphia,” said Major A. Philip Ferreira, Director of Operations, The Salvation Army Greater Philadelphia. “PwC and Rev. Dr. Marshall-Blake both embody an extraordinary spirit of service to our community and The Salvation Army. We are proud to honor them at our Celebrate Hope luncheon.”

Marilyn Canty, a Salvation Army employee for 29 years and Director of the Eliza Shirley House, received the Ray Welsh Service Award.

NBC 10’s Tracy Davidson

During the luncheon, Emceed by NBC 10’s Tracy Davidson, The Salvation Army Greater Philadelphia showcased its new Pathway of Hope initiative, which is aimed at helping families leave poverty behind for good. Pathway of Hope focuses on the long-term goal of self-sufficiency of impoverished families; it is intended to break the cycle of crisis and intergenerational poverty. The Pathway of Hope model focuses on possibilities rather than problems, empowering clients to identify and develop strengths to reach their goals and dreams. Families selected to participate in Pathway of Hope will undergo a careful review to ensure their strong commitment to improving their lives if given support and opportunity. In return, Salvation Army staff will provide intensive weekly case management for at least six months, and up to two years, which includes linkage to resources and tangible support with measurable goals to help empower families to take their first steps out of poverty and achieve long-term stability.

Proceeds from the luncheon benefit The Salvation Army’s many programs and services for less fortunate.  Over the past year, The Salvation Army Greater Philadelphia has provided more than 220,000 meals to those facing the threat of hunger and 256,000 collective nights of shelter to individuals and families with no place to go.  Over 30,000 senior citizens participated in activities and events to keep them healthy and active.  The Salvation Army also provided assistance to 11,000 individuals at Christmas and 28,400 toys and gifts so families in need could have the Christmas they deserve. When emergencies took Greater Philadelphia by surprise and left victims at a loss, The Salvation Army was there providing food, shelter, clothing, and spiritual comfort to thousands. This is all thanks to the work of more than 14,000 volunteers who selflessly dedicated 382,995 hours and countless amounts of energy to the cause of simply “Doing the Most Good” for those in need.


About The Salvation Army Greater Philadelphia:

The Salvation Army Greater Philadelphia is a faith-based, comprehensive human service organization whose programs help individuals, families and whole communities lead healthier, safer and more productive lives. The Salvation Army is equipped to respond to both acute disasters such as fires and floods as well as the daily, ongoing struggles of the region’s less fortunate individuals. Since 1879, The Salvation Army has a record of success stemming from its holistic approach to providing for the needs of the whole individual – physically, emotionally, economically and spiritually. The Salvation Army’s programming operates community centers and residential facilities throughout the Philadelphia region offering shelter, hot meals, counseling, early childhood development, recreational opportunities, music programs, after-school arts and educational programs, job training, activities for older adults, spiritual development, and drug rehabilitation.

Mission Statement: The Salvation Army, an international movement, is an evangelical part of the universal Christian church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.


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